482supersnake
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https://www.motoring.com.au/official-ford-mustang-for-australian-supercars-112139/
Ford is back in Supercars racing with the Mustang because the company wants to promote its expanding line-up of sports and performance models.
“You do these things for reasons and those reasons need to be there,” Ford Australia president Graeme Whickman told motoring.com.au.
“And the reasons were it’s the right strategy, we have the right vehicles now, we want to connect with customers in that space.”
Whickman officially confirmed the return in Melbourne this morning at a press function attended by representatives of the two major Supercars teams that race Fords — DJR Team Penske and Tickford Racing — as well as new Supercars boss Sean Seamer and Ford touring car icon Dick Johnson.
Today’s function also acted as a launch for the Blue Oval’s global motorsport and hot tuner brand Ford Performance in Australia and the first local look at two of its models destined for local sales.
The appointment of the Ford Ranger Raptor as the ‘Official Recovery Vehicle of Virgin Australia Supercars Championship’ from late 2018 was also announced today. The MY18 Mustang road car was also on show ahead of its August launch.
“It was a matter of waiting for the right time both from a product point of view and from an investment point of view,” Whickman said.
“So, we maintained that dialogue with the teams and it’s obviously transpired that we feel like we are going to have a very successful outcome with the Mustang on the track.
Ford is back in Supercars racing with the Mustang because the company wants to promote its expanding line-up of sports and performance models.
“You do these things for reasons and those reasons need to be there,” Ford Australia president Graeme Whickman told motoring.com.au.
“And the reasons were it’s the right strategy, we have the right vehicles now, we want to connect with customers in that space.”
Whickman officially confirmed the return in Melbourne this morning at a press function attended by representatives of the two major Supercars teams that race Fords — DJR Team Penske and Tickford Racing — as well as new Supercars boss Sean Seamer and Ford touring car icon Dick Johnson.
Today’s function also acted as a launch for the Blue Oval’s global motorsport and hot tuner brand Ford Performance in Australia and the first local look at two of its models destined for local sales.
The appointment of the Ford Ranger Raptor as the ‘Official Recovery Vehicle of Virgin Australia Supercars Championship’ from late 2018 was also announced today. The MY18 Mustang road car was also on show ahead of its August launch.
“It was a matter of waiting for the right time both from a product point of view and from an investment point of view,” Whickman said.
“So, we maintained that dialogue with the teams and it’s obviously transpired that we feel like we are going to have a very successful outcome with the Mustang on the track.
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