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Falc'man

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It better if they want the brand to survive.

You may remember the MKR Concept was showcased many years back with RWD & Ecoboost V6... Both "Lincoln MKR" and "MKR" were trademarked on June 17, 2013.

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Thed

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And?

Manufacturers trademark names that don't make it all the time. Does it give the MKR a better chance of hitting the streets? Slightly. But seeing that doesn't give me any more hope than I already had.

Also, Post #333.
 

Falc'man

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For a while there's been rumours from some credible characters suggesting S550's platform will be shared with Lincoln.
 

Thed

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I know. I have had a couple employees tell me that before, as well as some people in focus groups tell me that they saw a new RWD Lincoln sedan (with suicide doors) in focus groups.
 

zerot

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I know. I have had a couple employees tell me that before, as well as some people in focus groups tell me that they saw a new RWD Lincoln sedan (with suicide doors) in focus groups.
Sedan? All the rumors I've heard is the one that will be shared with the S550 will be a coupe. is that wrong?
 

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(from my site, where I have >150 concepts.Note that back in 2007, TwinForce was the name for what was later re-branded EcoBoost. Also note that several show cars were built for Ford and Lincoln using rear wheel drive platforms, including the Forty-Nine, Five Hundred, Interceptor, MK 9, L2K, and more. So this topic had been thoroughly explored before the lean years.)

Lincoln MKR Concept
Introduced: NAIAS 2007
The MKR Concept is built on a modified S197 Mustang platform, using the IRS that was cancelled at the last minute before production. The engine used is an early version of the EcoBoost 3.5 V-6. Images:




Press:
LINCOLN MKR CONCEPT FEATURES NEW DESIGN DIRECTION
  • Reinvigorating Lincoln: The Lincoln MKR concept is a dynamic premium four-door coupe that expresses Lincoln’s future design strategy.
  • TwinForce™ Power: The all-new TwinForce™ engine in the Lincoln MKR concept marks the birth of an all-new engine family. The concept’s 3.5-liter V-6 gasoline twin-turbo direct injection engine delivers 415 horsepower and 400 foot-pounds of torque – comparable to and better than some V-8 engines. It also runs on E-85 ethanol in the Lincoln MKR concept.
  • “Guilt-free” luxury: Materials including chrome-free leather and renewable resources such as a reengineered oak instrument panel, mohair carpet and soy seat foam provide the Lincoln MKR concept a premium look and feel that’s also environmentally friendly.
DEARBORN, Mich., Jan. 1, 2007 – Lincoln is pulling the wraps off a head-turning new concept car at the North American International Auto Show next week, signaling its design strategy for the next-generation of premium American vehicles and launching a new engine family.
The Lincoln MKR concept introduces a new design language of “elegant simplicity” on a four-door coupe that also features environmentally friendly amenities and fuel-saving technology, including its TwinForce™ engine.
The concept’s 3.5-liter gasoline twin-turbocharged direct-injection V-6 performs comparably or better than V-8 engines, delivering 415 horsepower and 400 lb.-ft. of torque on renewable E-85 ethanol.
A New Era of Lincoln Design
The new design – created by a team led by Peter Horbury, executive director, Design, The Americas – showcases the visual elements that will influence a new generation of Lincoln products.
“We’ve reinterpreted the best of Lincoln designs over time, preserving the restraint and elegance synonymous with the brand,” says Horbury. “The Lincoln MKR concept is sophisticated and modern, resembling an athlete – extremely strong and fit but looks elegant in a tuxedo.
“This romantic, sporting coupe should turn heads at the show. And, ultimately, this new design language will help lead us forward in the growing premium segment.”
The Lincoln MKR concept features seven key exterior cues, which define modern Lincoln design:

  • Clean, uncluttered surfaces
  • Powerful, dynamic beltline
  • Chamfered surface running parallel to the beltline
  • Distinctive Lincoln bow-wave, double-wing grille opening
  • Thin, horizontal taillamps that run from one side to the other
  • Significant C-pillar smoothly transitioning into the cantilevered roof, and
  • Powerful cantrail/roofrail
[FONT=Arial, Helvetica, sans-serif]Three or four of these design elements are likely to appear on future production Lincolns, including the concept’s most dramatic feature: the double-wing grille inspired by the 1941 Lincoln Continental Cabriolet. The split grille is designed to resemble the bow of a boat cutting through the water, giving the oversize Lincoln star a proper home on which to stand proud. [/FONT]The Lincoln MKR concept’s four doors and body side remain characteristically clean. A button concealed in the chrome door trim springs open the four ‘winged’ doors, slightly inclined for additional sophistication and a touch of drama.
From the rear, the coupe concept is instantly recognizable as a Lincoln, thanks to full-width LED taillamps stretching from side to side.
From above, this Lincoln proudly showcases its brand heritage with a large structural Lincoln star that punctuates the glass roof spanning the top of the car.
Modern, ‘Guilt-free’ Luxury Touches
Inside, the Lincoln MKR concept defines a new direction for modern luxury, with ambient lighting and contrasting colors and materials that offer both a new look and philosophy for future Lincoln interiors.

“The concept’s interior builds on the success of earlier Lincolns but stretches the boundaries even further,” said Gordon Platto, chief designer of the Lincoln MKR concept. “This unique combination of materials gives the Lincoln MKR a rich interior but features the environmentally friendly amenities that luxury buyers expect in premium goods, including vehicles.”
A black oak instrument panel engineered from recycled wood stretches from side to side and carries through to a twin-level floating center console that extends into the rear of the cabin.
This expansive ‘T-shaped’ panel houses the passenger information display system seamlessly disguised by the flush touch screen control surfaces and a navigation screen that can be concealed by a powered door.
The instrument cluster provides a jewelry-like focal point. Chrome-trimmed gauges illuminated with Ice Blue lighting can be easily viewed in harmony with the concave spoke steering wheel that includes retractable paddle shifters.
“Lighting is an important design element,” Platto said. “We know customers are paying more attention to the lighting in their homes than ever before, and we wanted to leverage it to create even more ambiance and drama inside the concept.”
Ice Blue lighting is carried throughout the high-contrast interior, emitting from the door panels, mohair-carpeted foot wells, seats, center console and perhaps most dramatically from the large Lincoln star above which is easily viewed from each of the Lincoln MKR concept’s four seats.
Each soy-foam based seat stands alone, looking as if suspended in air, wrapped in a creamy cashmere leather made through a more environmentally friendly chromium-free process. Seatbacks are finished with high-gloss, ceramic-looking shells.
The concept also features the THX II Certified Car Audio System, Lincoln’s signature audio system, which produces sound quality comparable to home theater systems.
Innovative TwinForce™ Powertrain
Under the Lincoln MKR’s sculpted hood is the exquisitely detailed TwinForce engine, finished in chrome and accented in the cranberry red metallic paint that dresses the rest of the modern exterior.

This marks the birth of the new TwinForce engine family that will power production versions of a range of future Ford and Lincoln products.
TwinForce uses direct injection technology and turbocharging. These technologies are common in diesel engines but have only recently been combined together in gasoline engines.
The Lincoln MKR’s engine also is flex fuel capable, providing the driver with the flexibility to switch back and forth between gasoline and E-85 ethanol. Combining the high octane found in E-85 or premium gasoline with TwinForce technology allows the MKR’s V-6 to deliver 415 horsepower and 400 pound-feet of torque – an impressive 118 horsepower per liter.
To achieve this type of performance from a V-8 would require an engine displacement of 6.0-liter or larger, nearly double the size of the 3.5-liter in the Lincoln MKR. As a result of the smaller V-6, the Lincoln MKR concept delivers 15 percent better fuel economy than a V-8 with similar performance.
The concept’s engine is mated to a six-speed transmission, and the concept features independent rear suspension for more refined road manners.
The car sits on 21-inch chrome aluminum wheels fitted with unique Michelin tires that feature the Lincoln star in its treads.
“The Lincoln MKR concept is important because it marks a new era for the brand,” Horbury said. “This is a showcase of modern design that marries power, performance and, essentially, ‘guilt-free’ luxury.”
Lincoln MKR Concept Specifications
Powertrain
3.5-liter V-6 TwinForce engine
Chassis lengths
Overall length .......................195.7 in.
Wheelbase .............................112.9 in.
Overall width ..........................75.4 in.
Overall height at curb ..............52.7 in.
Track width
Front .......................................63.7 in.
Rear ........................................63.8 in.
Brakes
Brembo power 4-wheel disc with ABS and traction control Suspension
Front ............ MacPherson Struts and rear-facing L-shaped lower control arm and stabilizer bar
Rear .............Independent Rear Suspension
Headroom
Front .......................................37.8 in.
Second Row ............................36.9 in.
Legroom
Front .......................................42.7 in.
Second Row ............................33.7 in.
Luggage capacity ..............13.0 cu. ft.

The TeamThe Lincoln MKR concept was developed by the following team members, led by J Mays, group vice president – Design, and chief creative officer:
Peter Horbury, executive director – Design, The Americas
Patrick Schiavone, director – Design, Truck (formerly responsible for developing NA cars)
Gordon Platto, chief designer
Dave Mahoney, exterior design manager
Xitij Mistry, exterior designer
Soo Kang, interior design manager
Jason Baldas, interior designer
James Kuo, interior designer
Jennifer Hewlett, Color and Materials designer
Andy Fulford, project manager


Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With approximately 300,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.
 

crazyfastfreddy

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(from my site, where I have >150 concepts.Note that back in 2007, TwinForce was the name for what was later re-branded EcoBoost. Also note that several show cars were built for Ford and Lincoln using rear wheel drive platforms, including the Forty-Nine, Five Hundred, Interceptor, MK 9, L2K, and more. So this topic had been thoroughly explored before the lean years.)
They shoulda just kept it TwinForce instead of Egoboost.

Anyhow Who cares about lincoln........ let's talk stangs. I hope they didnt make the chassis longer just to support a lincoln sedan. I'm tired of Lincoln screwing things up for other Ford cars.
 

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Although I do not prefer it. I believe a ST badge probably will be on a 4 cylinder Ecoboost.

I asked someone at Ford why the Focus had an ST badge instead of SVT as it has had in the past. I was told the SVT was for use in the USA only and they would use ST for cars that would also be used abroad. So since the new Mustang will be used abroad, and there appears there might be plenty of drive trains to choose from, I would bet that something would end up with a ST badge and it would most likely be the 4 cylinder.
 

Prodigy

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Although I do not prefer it. I believe a ST badge probably will be on a 4 cylinder Ecoboost.

I asked someone at Ford why the Focus had an ST badge instead of SVT as it has had in the past. I was told the SVT was for use in the USA only and they would use ST for cars that would also be used abroad. So since the new Mustang will be used abroad, and there appears there might be plenty of drive trains to choose from, I would bet that something would end up with a ST badge and it would most likely be the 4 cylinder.
I dont know about that, I watched the full presentation of the Falcon tease and they brought out some ST's and some of the things they said (can't remember off top of my head) led me to think it's not gona make its way to the Mustang.

I know thats vague, i gotta watch it again when i have more time to see what exactly made me think that. Here was the post.

http://www.mustang6g.com/forums/showthread.php?p=7810#post7810
 

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There will be no ST badges on Mustangs.
I agree. ST is more of a Euro-inspired performance trim, but it won't fit on a Mustang. The car's heritage is American, and I expect it to maintain that in the new model.

That said, it'll be interesting to see once the dust settles, which performance trims become global monikers and which don't. There's still a lot of uncertainty there. FPV, ST/RS, and SVT all won't make the cut. We may see ST carry on the main family, SVT handle the F150/Mustang, and FPV die totally. The resulting ST cars might be hotter than in the past, but not quite to the level of RS, leaving that moniker on the floor as well.
 

Twin Turbo

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RS is the (European) badge that means the most to me, but it translates to Rally Sport, something Ford doesn't really compete in anymore. Having said that, is was also applied to the Capri, which was a track inspired. The great RS models were mainly RWD (Escort, Capri, Sierra)........and then there was the link with Cosworth (sadly now severed).

Capri RS


Escort RS


Sierra RS Cosworth


2015 Focus RS??


ST to me, means FWD......Fiesta, Focus. ST badged cars haven't won rally or race championships so, for me, it doesn't quite have the same cachet.

Would an RS Mustang work? Certainly in the UK it would. And especially if is shares the 2.3 four cylinder with the RS Focus.
 

Falc'man

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I agree. ST is more of a Euro-inspired performance trim, but it won't fit on a Mustang. The car's heritage is American, and I expect it to maintain that in the new model.

That said, it'll be interesting to see once the dust settles, which performance trims become global monikers and which don't. There's still a lot of uncertainty there. FPV, ST/RS, and SVT all won't make the cut. We may see ST carry on the main family, SVT handle the F150/Mustang, and FPV die totally. The resulting ST cars might be hotter than in the past, but not quite to the level of RS, leaving that moniker on the floor as well.
Yep, FPV will not be around when the next Falcon comes.
/I will digress for a moment...
Rumours have it the GT badge may not be used initially when next Falcon arrives, if at all, due to costs of designing the unique kit it requires over the standard sports Falcons (XR6, XR6T and XR8). The red corner (HSV) have slotted the LSA in the top of the line GTS, so that's going out with a bang (Zeta Commodore will also die in 2016 like Falcon). Ford, however, look like they're not interested in giving such a hero model, which is a shame. Every blue-blood is expecting a limited edition GT-HO model. This badge means a lot to all Australians, not just Ford fans. Even Holden fans revere it. It seems Ford in Australia will not bring it back.

Regarding names for performance divisions I may sound biased but I agree with the view that FPV would work best, globally, seeing that it does includes Ford's name in it (Ford Performance Vehicles). It's to the point, makes sense, self explanatory, and looks good. Glad it won't happen since there won't be anything apart from the Mustang that's worthy of this badge (and some would argue it isn't) except that Mustang doesn't wear the brand's performance badges. For that reason I cannot see Mustang wearing an ST badge, either. Mustang is it's own brand.

Was it about 2 years ago Ford announced ST as being the global performance brand they will market?

Fiesta and Focus are already there, and one would expect Fusion to join that club, but they can only transmit so much power through the front wheels so it would be good to see if Fusion adopts the AWD system.
 

DBCooper

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I don't understand the need for a badge? Why can't it just be a base that has an I4 in it as opposed to a base with a V6?

Originally, didn't the badges go on the performance or upgraded cars?

If ST is the global performance brand, it doesn't make sense to call the I4 version ST, because it isn't the performance model. That will just make that brand confusing.

The Mustang isn't going to go by the rules for the rest of the fleet. I can't believe they will share any badges.
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